NEXUS Global Summit 2023 - NYC
Goal: Upgrade overall professional appearance of social media account by creating on-brand copy that incentivizes engagement for future summits and manage client hashtags.
Results: Increased global engagement rates, brand awareness, follower growth, and click-through rates using educational and informative copy, community management and hashtag usage during live event.
Created compelling and on-brand copy that evokes FOMO (fear of missing out) among the target audience.
Developed enticing social media captions, headlines, and call-to-action phrases to capture attention and drive engagement.
Ensured consistent brand messaging across all social media platforms.
Incorporated storytelling techniques and persuasive language to increase brand awareness and entice audience participation.
Shared live event highlights, behind-the-scenes content, and sneak peeks to create a sense of exclusivity and incentivize engagement.
Created engaging and shareable content, including copy, and visuals that align with the brand's voice and values, and resonated with target audience.
Actively participated in relevant industry conversations, hashtags, and trends to increase brand exposure.
Collaborated with influencers or brand advocates to expand reach and visibility through partnerships or sponsored content.
Shared positive customer experiences or testimonials on Twitter to build trust and credibility.
Attended plenaries, breakout rooms, and activations to garner precise field notes and speaker quotes to effectively convey summit experience.
Measured key performance indicators (KPIs) to assess campaign effectiveness.
Conducted A/B testing on different content formats, posting times, and messaging to optimize campaign performance.
Monitored Twitter account regularly and responded promptly to comments, questions, and messages from followers.
Initiated and participated in conversations, asking thought-provoking questions, and encouraging discussions among followers.
Created compelling and clickable Twitter posts that include clear calls-to-action directing users to relevant websites and platform profiles.
Tracked and analyzed website traffic from social media channels using analytics tools.
Monitored Twitter account for customer inquiries, complaints, or feedback.
Responded to customer queries and concerns promptly and in a professional and empathetic manner.
Managed social media accounts and campaigns for multiple clients, ensuring effective communication and deliverables.
Conducted thorough client needs assessments and developed customized social media strategies based on their goals.
Provided regular progress updates, performance reports, and actionable insights to clients.
Received positive testimonials and references from satisfied client and attendees, highlighting the ability to meet and exceed expectations.